'90s Fashion Reimagined – SANS A/W 25/26 Collection

The '90s were a turning point in fashion history. After the glitter and neon experiments of the '80s, a time of calm had arrived. The slogan "more is better" gave way to the idea of "less is more," and neutral colors, clean lines, and minimalist silhouettes began to dominate the runways and streets.

Minimalism has always been close to the DNA of SANS – that's why we found inspiration for our new collection in the "naities" aesthetic. Fall/Winter 2025/2026 is a reinterpretation of that decade through the lens of our brand: timeless silhouettes, the highest quality fabrics, and a modern approach to classic cuts.

The collection features elements of "power dressing," which began in the 1980s and fully blossomed in the 1990s. These pieces inspire confidence while remaining subtle and balanced.

When creating this line, we drew on iconic elements of that decade, selecting what best captures the SANS spirit. It's a tribute to '90s fashion, but also a proposition for modern women who value simplicity, authenticity, and timelessness.

If minimalism appeals to you and you have a fondness for the '90s aesthetic, this collection was created for you. This season, we're taking you on a journey to the past, showing how the "natis" vibe can be reinterpreted—fresh, elegant, and in line with the SANS philosophy.